Will McCoy is a Gold Coast-based automotive photographer and videographer with a passion for high-end luxury and custom cars.
Will is renowned for creating SHADY: a Holden Commodore V6 that he rebuilt, from the age of 17, converting it to a powerful V8 with an LS Motorsports tuned 517hp engine. SHADY attained a substantial international following before being sold in December 2022.
Shady Creative Media came to be through a positive response to his own car photography and videography of SHADY; his style resonated, and his services quickly became sought after by fellow car enthusiasts.
SHADY second build has just been completed: a V8 Red-Line Commodore that Will transformed into an HSV mock.
Third build is underway: a V8 Commodore SS V. Watch this space.